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2026 Frontier

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310 HP V6 - Standard

Frontier’s 3.8-liter V6 offers 310 horsepower and 281 lb-ft of torque and up to 7,150 lbs. of towing capacity. Meanwhile the engine's direct injection gives you a quick response and up to 19 City mpg / 24 Highway mpg fuel efficiency.*

seating for up to 6 or 7

Electronic Locking Rear Differential

When 4x4 isn't enough, Frontier PRO-4X’s electronic locking rear differential delivers equal power to both rear wheels, boosting traction to help keep you moving forward.

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Bilstein® Shocks

Available Bilstein® off-road performance shock absorbers are built to help you meet the demands of your urban and off-road adventures. Bilstein’s reputation for quality design means you’ll experience responsive handling and incredible comfort.

seating for up to 6 or 7

Boxed ladder frame

Constructed of super-high-tensile-strength-steel with welded crossmembers, the full-length fully boxed frame of every Frontier has strength and durability at its core.

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310 Horsepower, 281 Lb-ft of Torque

Frontier’s reliable 3.8-liter V6 engine, derived from the acclaimed VQ series known for its longevity and reliability, offers 310 horsepower and 281 lb-ft of torque, while its direct injection gives you a quick response and up to 19 City mpg / 24 Highway mpg.*

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Up to 7,150 lbs. Towing Capacity *

Frontier’s incredible tow rating of up to 7,150 lbs. opens up a whole new world of towing possibilities. Nissan Frontier® King Cab® SV 4x2 shown with up to 7,160 lbs towing capacity.

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Up to 1,590 lbs. Payload Capacity

With a payload capacity of up to 1,590 lbs., Frontier lets you really pack in the fun. Nissan Frontier® Crew Cab PRO-4X® shown with up to 1,220 lbs. payload capacity. *

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Boxed Ladder Frame Full-length, Fully Boxed Frame

A strong frame made of welded crossmembers and super-high-tensile-strength steel is what durability is all about, and Frontier has strength right to the core.

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PRO-4X® Off-roading

Frontier PRO-4X is trail-ready. With features like trusted Bilstein® shocks, an electronic locking rear differential, a Terrain Mode Selector with four modes, rugged all-terrain tires, and protective skid plates, you’ll be ready to explore radical terrains. *

seating for up to 6 or 7

Off-road Tech Hill Descent Control, Hill Start Assist, and ABLS

With an available driver-selectable 4WD system, available hill descent control, and standard Hill Start Assist, you’ve got serious credentials for incredible off-road confidence with Frontier. And with technological innovations like Active Brake Limited Slip (ABLS), you’ll feel more assured than ever in a midsize truck.*

2026 Nissan Pathfinder

See the 2026 Nissan Frontier in its element. Discover how its rugged off-road capabilities can help you conquer the toughest terrains.

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Spray-on Bedliner

The built-to-last, spray-on bedliner has a rugged, nonskid surface that adheres directly to the bed. It is fade- and weather-resistant, which helps prevent rusting while protecting the truck’s bed.

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Utili-track® Channel System

Frontier’s utilitarian bed allows you to position and secure tools, gear, and more with its three available channels and cleats, which are each rated to lock in up to 200 lbs.*

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120-volt Outlet

Frontier’s available bed-mounted 120-volt AC power outlet gives you the flexibility of a household power plug for electricity whenever you need it.*

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Bed Lighting

Load up equipment and supplies after dark into the illuminated truck bed, thanks to Frontier’s available LED under-rail bed lighting.

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Dampened Assist Tailgate

Frontier’s tailgate doesn’t go “THUD” when you open and drop it. Instead, it lowers itself in a smooth, dampened motion for safety and convenience.

 
Hyundai SmartSense
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Find upfits that work for you *

Running your business efficiently is your priority. Securing the right upfits can help you do just that. Explore potential third-party upfit options to find the perfect solution for your business needs.*

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Upload your logo

Your fleet, just how you want it. Customize your fleet with custom graphics to proudly promote your brand. Simply choose your vehicle, upload your logo, and see your Nissan fleet come to life.*

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Crew Cab

With the Frontier Crew Cab, you get seating for five with forward-hinged doors for easy entry. Quality comes along for the ride with leather-appointed seats and a leather-wrapped steering wheel.*

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King Cab®

The Frontier King Cab provides easy access inside with rear-swinging, pillarless rear doors that provide a huge opening for larger cargo, while its two rear seats face forward or flip up out of the way for more usable space.*

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Under-seat Storage

For useful storage, flip up the rear seats to discover the sturdy under-seat storage trays. They really come in handy for keeping your interior organized and clutter-free.*

Experience out-of-this-world comfort with Frontier’s Zero Gravity front seats, that can help reduce driver fatigue on long drives. An adjustable telescoping steering wheel also helps lock in the comfort.

2026 Nissan Pathfinder
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Tilt and Telescoping Steering Wheel

Drive in your comfort zone with the new standard adjustable telescoping steering wheel. Find just the right setting to see the road and feel the comfort.

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Zero Gravity Front Seats

Ride in amplified comfort with standard Zero Gravity front seats that leave you feeling refreshed for the journey ahead.

seating for up to 6 or 7

Power Leather-appointed Seats

Enjoy maximum quality and comfort with an available 8-way leather-appointed power driver’s seat, with 2-way power lumbar support, and a 4-way power front-passenger’s seat.

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2025 Volkswagen Atlas

12.3" Touch-screen Display

Get a better look with the high-resolution 12.3" touch-screen display, which helps you stay connected, informed, and entertained on all of your travels. Whether it’s music, navigation, or towing, the touch-screen display helps keep all your important data in full view. *

2025 Volkswagen Atlas

Fender® Audio

Frontier’s available 10-speaker Fender® premium audio system underwent extensive tuning in a state-of-the-art sound lab to deliver clarity at any volume with the energy of live music. This system includes a dual subwoofer enclosure for the richness in sound your playlist deserves. *

 
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DRIVER ASSIST AND SAFETY TECH

Confidence is knowing you have backup

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Intelligent Around View® Monitor

Line up your towing hitch with ease and confidence using Frontier’s available Intelligent Around View Monitor, which features guidelines for the greatest precision.*

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Intelligent Cruise Control

Keep pace with the car in front of you with available Intelligent Cruise Control, which can accelerate and decelerate to help keep a preset distance.*

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Intelligent Forward Collision Warning

Intelligent Forward Collision Warning watches up to two cars ahead, and when it detects sudden deceleration in front of you, it gives you a warning to slow down. *

2026 Nissan Pathfinder

Safety — now in 360°

Backing out of a tight spot? Driving through a crowded parking lot? Changing lanes while merging onto a busy freeway? An elevated level of safety comes with Safety Shield 360, which brings a suite of standard safety features to Frontier that can help you maneuver the streets with greater confidence.*

• Automatic Emergency Braking with Pedestrian Detection*
• Rear Automatic Braking *
• Blind Spot Warning*
• Rear Cross Traffic Alert *
• Lane Departure Warning *
• High Beam Assist

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2026 Nissan Frontier® models
SEL

King Cab® S

4x2 Starting MSRP: $32,150*

4x4 Starting MSRP: $35,150*

XRT

Crew Cab S

4x2 Starting MSRP: $33,550*

4x4 Starting MSRP: $36,550*

Limited

Crew Cab SV

4x2 Starting MSRP: $36,190*

4x4 Starting MSRP: $39,490*

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Crew Cab Dark Armor

4x2 Starting MSRP: $36,190*

4x4 Starting MSRP: $39,490*

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Crew Cab SV Long Bed

4x2 Starting MSRP: $36,690*

4x4 Starting MSRP: $39,990*

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Crew Cab Dark Armor Long Bed

4x2 Starting MSRP: $36,690*

4x4 Starting MSRP: $39,990*

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Crew Cab PRO-X®

4x2 Starting MSRP: $38,570*

4x4 Starting MSRP: $41,870*

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Crew Cab PRO-4X® Long Bed

4x4 Starting MSRP: $42,370*

2026 Ford Maverick®

Get to Know the 2026 Ford Maverick® Emporia, VA at Owen Ford

If you want a Ford pickup that’s easy to park, fun to drive, and still carries everything you need, the 2026 Ford Maverick® Emporia, VA, is your perfect match. This compact truck is built for busy lives around town and offers the kind of smart features that make every day easier. At Owen Ford, we’re thrilled to introduce our neighbors to the full lineup of the 2026 Ford Maverick® Roanoke Rapids, NC—choose from the value-packed XL, the versatile XLT, the sporty Lobo™, the premium Lariat®, or the rugged Tremor®.

Which Ford dealers have the 2026 Ford Maverick® Roanoke Rapids, NC, in stock?

We do! Hop into the 2026 Ford Maverick® Emporia, VA, and you’ll find a cab that’s perfect for work or play. The five-passenger interior puts everything within reach, highlighted by a crisp 13.2-inch touchscreen with SYNC® 4 and voice commands. Connect your phone wirelessly with Apple CarPlay® or Android Auto™, and enjoy easy access to the Ford App, remote keyless entry, and plenty of USB ports for charging.

Comfort comes standard in the 2026 Ford Maverick® Emporia, VA, thanks to supportive seats and clever storage bins under the rear bench—perfect for stashing gear out of sight. If you want a little extra style, choose the available ActiveX™ seats with eye-catching stitching. Treat yourself to upgrades like an 8-way power driver’s seat, heated seats, a heated steering wheel, ambient lighting, dual-zone climate control, or a premium B&O® sound system for your favorite playlists.

Under the hood, the 2026 Ford Maverick® Roanoke Rapids, NC, keeps things simple and efficient. The standard 2.5L Hybrid engine is great for saving at the pump and makes city driving a breeze. Need more power? Go for the 2.0L EcoBoost® engine with a smooth 8-speed automatic or step up to the advanced version with a 7-speed Quick Shift Transmission for even quicker response. No matter the pick, you’ll get a Ford truck that’s ready for errands, short trips, and spontaneous adventures.

On the outside, the 2026 Ford Maverick® Emporia, VA, is all about making life easier. The Flexbed® system lets you organize and secure your cargo just the way you want, while extra tie-downs and a handy bed cubby keep your gear in place. Need to tow or power up tools? You’re covered with a trailer hitch and available onboard power. Safety comes standard, too—with automatic emergency braking, a lane-keeping system, and post-collision braking. For extra confidence, you can add a 360-degree camera and Ford’s full suite of advanced driver-assist features.

Where can I test drive a 2026 Ford Maverick® Emporia, VA?

Curious about how the 2026 Ford Maverick® Emporia, VA, will fit into your life? Stop by Owen Ford for a test drive and see for yourself. Our friendly team is here to walk you through the latest offers and financing options. We’ll help you find the right trim level of the 2026 Ford Maverick® Roanoke Rapids, NC, for your needs—so you can drive away with a smile and total confidence.

FAQs About the 2026 Ford Maverick® Roanoke Rapids, NC

1. What unique styling choices are available for the upgraded seat upholstery?

You can choose the available premium ActiveX™ Trimmed Seats, which feature highly distinctive Grabber Blue and Lime Green interior accent stitching.

2. What specialized transmission pairs with the advanced EcoBoost® engine?

When choosing the optional 2.0L EcoBoost® Advanced engine configuration, the pickup comes equipped with a high-performance 7-Speed Quick Shift Transmission.

3. How does the compact truck bed assist with organizing and securing cargo items?

The exterior comes standard with the highly adaptable Flexbed® Storage System and six bed tie-downs, allowing drivers to easily build custom dividers or tie down loose equipment.

4. Are there hidden cargo compartments located inside the passenger cabin?

Yes, the five-passenger interior features standard Rear Under-Seat Storage Bins hidden beneath the back row to keep tools or personal gear securely out of sight.

5. What visual accents distinguish the front end of the off-road-oriented model?

The trail-ready Tremor® trim can be outfitted with an optional unique style upper grille that highlights vibrant Tremor® Orange Accents.

6. Which exterior paint colors are available?

The 2026 Ford Maverick® is available in nine exterior colors:

  • Orange Fury
  • Velocity Blue Metallic
  • Light Blue
  • Shadow Black
  • Carbonized Gray Metallic
  • Space White Metallic
  • Oxford White
  • Azure Gray Metallic Tri-Coat*
  • Ruby Red Metallic Tinted Clearcoat*

*Extra-cost color option

*MSRP: Price shown is Manufacturer’s Suggested Retail Price (MSRP) for base model trim. Frontier PRO-4X with Convenience and Premium Packages, 17" Dark Wheels and Premium Paint shown priced higher at $47,965. MSRP excludes tax, title, license, options, and $1,745 destination and handling charges. Dealer sets actual price. Some color, package, and option selections may include, exclude, or require the purchase of additional options and packages. Some options shown may not be available on all trims. See retailer for details.

UNLEASH THE POWER
*Up to 7,150 lbs. maximum towing for Frontier King Cab® 4x2; 7,000 lbs. for Frontier King Cab® 4x4; 7,070 lbs. for Frontier Crew Cab 4x2; 6,960 lbs. for Frontier Crew Cab 4x4; 6,920 lbs. for Frontier Crew Cab Long Bed 4x2; and 6,760 lbs. for Frontier Crew Cab Long Bed 4x4. Towing capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information. Always secure cargo.
*Professional Driver. Closed Course. Do Not Attempt.
*2025 EPA Fuel Economy Estimates. 19 City MPG / 24 Highway MPG / 21 Combined MPG for Frontier® 4x2; 17 City MPG / 21 Highway MPG / 19 Combined MPG for Frontier 4x4; 16 City MPG / 20 Highway MPG / 18 Combined MPG for Frontier PRO-4X 4x4. Actual mileage may vary with driving conditions. Use for comparison only.
*The Nissan names, logos and slogans are trademarks owned by or licensed to Nissan Motor Co. Ltd. and/or its North American subsidiaries. Other trademarks and trade names are those of their respective owners.

Features:
*Up to 1,590 lbs. maximum payload for Frontier King Cab® 4x2; 1,430 lbs. for Frontier King Cab® 4x4; 1,490 lbs. for Frontier Crew Cab 4x2; 1,330 lbs. for Frontier Crew Cab 4x4; 1,400 lbs. for Frontier Crew Cab Long Bed 4x2; and 1,200 for Frontier Crew Cab Long Bed 4x4. Payload capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information. Always secure cargo.
*Up to 7,150 lbs. maximum towing for Frontier King Cab® 4x2; 7,000 lbs. for Frontier King Cab® 4x4; 7,070 lbs. for Frontier Crew Cab 4x2; 6,960 lbs. for Frontier Crew Cab 4x4; 6,920 lbs. for Frontier Crew Cab Long Bed 4x2; and 6,760 lbs. for Frontier Crew Cab Long Bed 4x4. Towing capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information. Always secure cargo.
*2026 EPA Fuel Economy Estimates. 19 City MPG / 24 Highway MPG / 21 Combined MPG for Frontier® 4x2. 17 City MPG / 21 Highway MPG / 19 Combined MPG for Frontier 4x4. 16 City MPG / 20 Highway MPG / 18 Combined MPG for Frontier PRO-4X 4x4. Actual mileage may vary with driving conditions. Use for comparison only.
*The Nissan names, logos and slogans are trademarks owned by or licensed to Nissan Motor Co. Ltd. and/or its North American subsidiaries. Other trademarks and trade names are those of their respective owners.
*Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle.
*Availability of feature and system types varies by vehicle model year, model, trim level, packaging and options.
*Optional tie-down cleats shown. Two tie-down cleats come standard with Utili-track® Channel System.
*Payload capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information. Always secure cargo.
*120-volt power outlet is intended only for use with compatible items. Please check specifications of wattage and amperage of items to be plugged in to determine compatibility.
*he products listed have been designed, manufactured, and/or tested by third-party vendors. These independent suppliers are not affiliated with Nissan; their products and/or services are not endorsed, tested, authorized, or covered by the Nissan New Vehicle Limited Warranty. Some third-party upfit solutions may not be compatible with your vehicle. Refer to the vehicle Body Builders Guide for upfitter technical information. Contact third-party upfit solutions product manufacturer before purchase for information on compatibility and warranty. Nissan is not responsible for the safety or quality of the installation or alterations made by these third-party suppliers. Nissan is not offering these products for sale. Information on this webpage is only provided as a service to our commercial customers.
*Nissan Business Advantage Program (“NBA Program”) available to valid business entity/owners who purchase a Nissan vehicle (excluding GT-R) from new Dealer stock for fleet business purposes during the Program period. Program not available to retail customers. Other restrictions/exclusions may apply. Proof of eligibility required. Offer is subject to change at any time and/or is subject to termination without notice.
*Nissan Business Advantage Program (“NBA Program”) available to valid business entity/owners who purchase a Nissan vehicle (excluding GT-R) from new Dealer stock for fleet business purposes during the Program period. Program not available to retail customers. Other restrictions/exclusions may apply. Proof of eligibility required. Offer is subject to change at any time and/or is subject to termination without notice.
*Availability of feature and system types varies by vehicle model year, model, trim level, packaging and options.
*Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle.
*Never program while driving. GPS mapping may not be detailed in all areas or reflect current road status.
*MyNISSAN App shown for illustrative purposes only. Feature functionality may vary by vehicle model and options. See MyNISSAN Terms and Conditions.
*Remote Engine Start System to be used only in accordance with laws or rules in effect in your vehicle’s location.
*Driving is serious business and requires your full attention. If you have to use the connected device while driving, exercise extreme caution at all times so full attention may be given to vehicle operation. Smartphone or other external device not included.
*Intelligent Around View® Monitor cannot eliminate blind spots and may not detect every object. Driver should always turn and check surroundings before driving. See Owner’s Manual for safety information.
*Towing capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information. Always secure cargo.
*Intelligent Forward Collision Warning cannot prevent collisions. See Owner’s Manual for safety information.
*Blind Spot Warning and Intelligent Blind Spot Intervention cannot prevent collisions and may not detect every object or warn in all situations. Driver should always turn and look before changing lanes. See Owner’s Manual for safety information.
*Rear Cross Traffic Alert may not detect all vehicles. See Owner’s Manual for safety information.
*Lane Departure Warning only operates when lane markings or road edge (if equipped) are able to be detected. See Owner’s Manual for safety information.
*Pre-production vehicle shown. Actual production model may vary.
*Parts and accessories installed by Roush on the Frontier PRO-4X R are sold separately by Roush and are not designed, manufactured, tested, or warranted for safety or quality by Nissan. Contact Roush or your Roush-certified Nissan Dealer for Roush’s warranty details.